Corey Larson

Defining the Role of a Business Coach for Lawyers A business coach for lawyers  is not just a general cheerleader; they are a strategic partner who understands the unique architecture of a legal career. While a general business coach might focus on retail margins or tech scaling, a legal coach speaks the language of "originations," "equity tracks," and "conflicts of interest." Law school is world-class at teaching the Socratic method and the nuances of tort law, but it famously leaves a...

Why PPC Marketing for Lawyers Is the Fastest Way to Fill Your Caseload PPC marketing for lawyers  is a paid digital advertising strategy where law firms bid on search keywords so their ads appear at the top of Google and other search engines — and pay only when someone clicks. Here's a quick summary of what you need to know: What You Want to Know Quick Answer What is legal PPC? Paid ads that appear at the top of search results when someone searches for a lawyer How fast does it work? Ads can...

Why Most Law Firms Stay Stuck — And What SMB Coaching Does About It SMB coaching  is a structured program that helps small and medium-sized business owners build the systems, strategy, and leadership skills needed to grow beyond their current ceiling. For law firm owners specifically, here's what it delivers: Revenue growth  — firms report an average of 81% annual revenue increase Time freedom  — clients gain an average of 141 days per year where the firm runs without them Business systems  —...