SOCIAL FOR MED SPAS & AESTHETIC PRACTICES

Patients book practices they follow.

Instagram, TikTok, and Meta content that sells injectables, memberships, and procedures. Provider faces, consented before and afters, and community signals that turn followers into booked consults.

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AESTHETIC SPECIALISTSINJECTABLES EXPERTSPROVIDER-LED CREATIVEADA AA+CONSENT-TRACKED B&A

Where Others Miss

Three reasons growth stalls and how we fix each.

Followers aren't bookings.

A beautiful feed is a vanity asset. The book gets filled by a converting website, owned channels, and offers built around the procedures that actually move revenue.

Generic spa copy doesn't sell procedures.

"Look your best" doesn't rank, doesn't convert, and doesn't differentiate you from the chain down the street. We write for the procedure, the concern, and the patient's decision, not the brochure.

Discounts train patients to wait.

Discount-everything marketing protects no one's margin. We build membership programs and offer structures that protect provider economics, and still make the consult easy to book.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

Where your patients actually are

Instagram and TikTok first for most practices, with Facebook and short video on YouTube added for reach. We post where your patients spend time and decide who to book.

Your providers on camera

Short videos of your own providers: simple how-it-works explainers, treatment demos, a look behind the scenes, and answers to the questions patients are afraid to ask. This is what turns followers into booked consults.

Before-and-after posts that win trust

Before-and-after content built for social and shaped to feel like proof, not pressure. We track each patient’s permission for the photos we use, so you can pull any image the moment someone asks.

Turn messages into booked consults

A direct message is a patient ready to book. We answer them quickly in your voice, guide them into your booking system, and show you how many consults your social posts brought in.

The Process

How engagements actually unfold week by week.

Review and find your voice

We look at what you post now, see what is working for practices like yours, and study your competitors. We settle your voice, your look, and the topics you will own before any filming starts.

Film a batch of content

We film at your practice in one efficient visit: provider interviews, treatment demos, and patient stories where consent allows. One shoot gives you a library that feeds months of posts.

Post and learn

Three to five posts a week on each platform, tuned to what gets saved, shared, and messaged. You get a report every week and fresh content every month.

Scale up

We put ad budget behind the posts that earn it, bring in creators where they fit, and add new platforms as the results support it.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier

How the content is madeStock photos and canned postsFilmed at your practice, with your providers

Stock-photo posts get buried and ignored. We come into your practice with a small crew and capture your real providers, real treatments, and real rooms. That is the content patients save and send to a friend.

Where you postInstagram onlyInstagram, TikTok, short video on YouTube, and Facebook

Instagram still matters, but TikTok and short video on YouTube are where younger patients discover you, and Facebook puts you back in front of people who already visited your site. We make content that fits each one, not one clip squeezed onto four.

Before-and-after photosRepost anythingPermission tracked for every photo

Before-and-after photos come with strict consent rules. We track permission photo by photo, so if a patient changes their mind we can pull every use right away. Most agencies skip this and leave the practice holding the risk.

Replying to messagesPosts only, no repliesMessages answered, consults tracked

For aesthetic practices, a direct message is a patient ready to book. When someone asks "how much for lip filler?" that is a consult waiting to happen. We reply every day in your voice, move them into your booking system, and show you how many consults came from social.

What we report onFollower countSaves, messages, and booked consults

Follower count can be bought and tells you nothing about revenue. What actually predicts bookings is saves (they wanted to remember it), messages (they wanted to ask), and consults we can trace back to your posts. Those are the numbers we report.

Questions

Everything you’d ask on a first call.

For most med spas, plastic surgery, and injectables practices, Instagram and TikTok bring in the most consults, with Facebook for local reach. Short video on YouTube pays off over time and is worth starting early. We pick based on results, not trends.

Three to five times a week on each platform is the sweet spot for most practices. Good content beats a packed calendar every time, so we never post just to fill a slot.

Yes. In aesthetics, the provider is often the draw. We help individual injectors, surgeons, and dermatologists build a following that brings in messages, consults, and referrals.

Every post is checked against the rules that apply to you before it goes up. We never publish anything that identifies a patient without permission, we track consent for every before-and-after, and any prices we post follow your state and board rules.

Likes and follower growth are early signs. The numbers that matter are the visitors social sends to your site, the messages that turn into consults, and the booked revenue we can trace back to your social presence.