Instagram followers behind Dr. Emer’s practice, and the engine that turns his videos into pages that rank.
Read the storyFor med spas, plastic surgeons, dermatologists, and cosmetic dentists
Aesthetic marketing that fills the book.Not the feed.
Specialist creative for med spas, plastic surgery centers, dermatology and dental practices, and injectables clinics. Each marketed on its own strengths, built around how patients choose a provider and how your team books the consult.
- 1.3M+
- Instagram and YouTube followers behind EMER MED, our flagship aesthetic client
- 1,574
- pages migrated for EMER MED with every address intact
- 28
- video pages published by the EMER MED engine in one month
- 5×
- Golden Gavel winner for marketing work
AESTHETIC SPECIALISTSINJECTABLES EXPERTSPROVIDER-LED CREATIVEADA AA+CONSENT-TRACKED B&A
Aesthetic results
YouTube subscribers. Every new video becomes a blog post, a landing page and search-ready metadata.
Read the storyYouTube views on the channel we build pages from.
Read the storyPages moved off WordPress with every address intact and images 72% lighter.
Read the storyWhy most practices plateau
Growth stalls in the same three places.
Where most practices stallWith Outlier
- 1
Followers aren't bookings.
A beautiful feed is a vanity asset. The book gets filled by a converting website, owned channels, and offers built around the procedures that actually move revenue.
- 2
Generic spa copy doesn't sell procedures.
"Look your best" doesn't rank, doesn't convert, and doesn't set you apart from every other practice in your city. We write for the procedure, the concern, and the patient's decision, not the brochure.
- 3
Discounts train patients to wait.
Discount-everything marketing protects no one's margin. We build membership programs and offer structures that protect provider economics, and still make the consult easy to book.
We fix all three at once, so the book keeps filling instead of leveling off.
Services for aesthetic practices
Six service lines. Built around the procedures that drive revenue.
Provider-led creative. Compliance-aware production. Booking-platform-integrated marketing. The team you get is the team you meet on call one.
- Social MediaProvider-led content for Instagram, TikTok, and Meta. Procedure education, consented before-and-afters, community management that turns saves into consults.
- Video ProductionProvider profiles that build trust before the first call. Procedure explainers that shorten the decision cycle. Patient stories shot the way patients actually want to see them.
- Email MarketingRebook reminders. Membership retention. Post-procedure nurture. Dormant-patient winbacks. Wired into your booking platform: Boulevard, Zenoti, Aesthetic Record, whatever you run.
- Web DesignConsult forms that don’t feel like paperwork. Galleries that meet consent rules without compromising the work. A site built around the exact moment a patient decides to book.
- SEOProcedure pages and near-me landings that own the searches patients actually book from. Botox, filler, tummy tuck, laser, body: optimized for the way each one is searched, not the way the brochure describes it.
- PPCGoogle, Meta, and TikTok campaigns tuned for booked consults, not impressions or follows. Procedure-appropriate creative. Visual-first landing pages. Offers that don’t train patients to wait for the next promo.
- Public RelationsPR fuels marketing by directly integrating into social media with powerful content because it’s organically and media-sourced shared content. PR drives the conversation, increasing and enhancing engagement.
- All of it, OCA BridgeA fractional CMO plus the whole team
Every specialty.One standard.
Plastic surgery
Surgery dates.
Procedure pages, proof and a booking path on every screen.
ExploreCosmetic dermatology
Expertise, booked.
Treatment-first search pages that sell the doctor, not just the treatment.
ExploreCosmetic dentistry
New smiles.
Veneers, implants and smile makeovers, from search to consult.
ExploreRecognition
Five Golden Gavels. Sixteen finalist nods.The kind of client list that doesn’t ask for case studies.
- 5×
- Golden Gavel Wins
- 16×
- Golden Gavel Finalists
- 6
- Years Specialist Practice
Client spotlight · Active engagement
EMER MED publishes like a media company.
Dr. Jason Emer’s practice, followed by more than a million people on Instagram and 323,000 on YouTube. We rebuilt jasonemermd.com and the engine behind it: every new video becomes a blog post and a landing page, with metadata, thumbnails, and Google indexing handled automatically, plus website intake merged into Salesforce.
Read the engagement →- 1M+
- Instagram followers
- 323K
- YouTube subscribers
- 131M
- YouTube views
- 28
- Video pages in September
2026 research
What patients search for, and what it costs
Botox near me: 74,000 searches a month at difficulty 12. Lip filler, microneedling, and CoolSculpting are even more open. See the full demand table for 18 treatments.
Market guides
We work nationwide. Two markets, up close.
We market aesthetic practices across the country. These guides go deeper on two of the biggest markets: what patients search in each city, what a click costs, and each state’s rules on who can inject.
Questions
What we hear most from aesthetic practices.
Med spas, plastic surgery centers, cosmetic and medical dermatology, injectables practices (Botox, Dysport, filler), laser and body contouring clinics, IV and wellness med spas, and multi-location aesthetic groups. The approach adapts to procedure mix, the way patients decide, and how crowded your market is.
EMER MEDSimon Law GroupPanish Shea RavipudiManly Stewart & FinaldiVeliz LawStalwart Law GroupBringardner LawAltair LawAcademy of AI MusicKAASKendall LawFagel LawMirador LawDickerson OxtonSC Law
Ready to start?
Get the read. See the gap.Decide on your terms.
One conversation. No pitch deck. We’ll read your current marketing the way a patient would, and tell you the three things we’d change tomorrow.
Not ready to talk? Grade your website free, in about a minute.