SEO FOR MED SPAS & AESTHETIC PRACTICES

Own the searches patients book from.

Aesthetic SEO that wins "Botox near me," "lip filler," and every procedure search your future patients are already making. Built for med spas, plastic surgery, and injectables practices.

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AESTHETIC SPECIALISTS · INJECTABLES EXPERTS · PROVIDER-LED CREATIVE · ADA AA+ · CONSENT-TRACKED B&A

EMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDIALTAIR LAWMIRADOR LAWSTALWART LAW GROUPBRINGARDNER LAWKENDALL LAWDICKERSON OXTON

Where Others Miss

Three reasons growth stalls and how we fix each.

  1. 1

    Followers aren't bookings.

    A beautiful feed is a vanity asset. The book gets filled by a converting website, owned channels, and offers built around the procedures that actually move revenue.

  2. 2

    Generic spa copy doesn't sell procedures.

    "Look your best" doesn't rank, doesn't convert, and doesn't set you apart from every other practice in your city. We write for the procedure, the concern, and the patient's decision, not the brochure.

  3. 3

    Discounts train patients to wait.

    Discount-everything marketing protects no one's margin. We build membership programs and offer structures that protect provider economics, and still make the consult easy to book.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

  • A page for every treatment

    A dedicated page for each treatment you offer: Botox, filler, Morpheus8, CoolSculpting, rhinoplasty, laser. Written so patients searching for that treatment find you and book.

  • Win the "near me" searches

    We get you showing up on the map and in local results when patients nearby search, with a strong Google profile, a page for each location, and a steady stream of fresh reviews.

  • A steady flow of reviews

    We ask each patient for a review at the right moment after their visit, automatically, through Boulevard, Zenoti, or PatientNow. A steady stream every week, not a one-time push your front desk has to remember.

  • Show up when patients ask AI

    Clear treatment guides and honest, what-to-expect answers that get you named when patients search, including the AI answers that now sit above Google results and in tools like ChatGPT.

The Process

How engagements actually unfold week by week.

  1. 01

    See where you stand

    We check your current site, your Google profile, your reviews, and which treatment pages are missing, then see where competitors are beating you.

  2. 02

    Pick the treatments to win

    We map every treatment you offer against how often patients search for it and how hard it is to rank locally. We start with the ones that bring in the most revenue, not the ones that just look good on a chart.

  3. 03

    Build the pages and local presence

    We write the treatment pages and location pages, make the site fast, and turn on automatic review requests by the end of the first month.

  4. 04

    Grow and report

    Ongoing work to earn mentions, keep reviews coming, and get you named in AI answers. You get clear reports that tie the work back to booked consults, not just rankings.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier
  1. Who writes the pages
    Other agenciesGeneral freelancers
    OutlierWriters who know aesthetics

    Most agencies use freelancers who write for a different industry every week. It shows in the writing, and patients can tell. Our writers only work in aesthetics, so a Botox or Morpheus8 page reads like it came from someone who has actually seen the treatment done.

  2. How many treatments covered
    Other agenciesThree main pages
    OutlierEvery treatment you offer

    Patients search for specific treatments: "lip filler," "tummy tuck near me," "Morpheus8 neck." Most agencies build three main pages and stop. We build a page for every treatment on your menu, because that is where the booked consults come from.

  3. More than one location
    Other agenciesOne address page
    OutlierA page for each location

    If you have two locations and one contact page, Google will not show you for "near me" searches in both areas. A separate page for each location, with its own photos, reviews, and directions, is how you show up on the map in every neighborhood you serve.

  4. Getting reviews
    Other agenciesAsking when you remember
    OutlierAutomatic, after each visit

    How many reviews you have and how recent they are both help you rank locally. Asking only when you remember is hit or miss. We send the request automatically through your booking system, so every patient gets asked at the right moment with no work from your front desk.

  5. How we report
    Other agenciesRanking screenshots
    OutlierBooked consults and pipeline

    Rankings are a means, not the goal. We tie SEO to what actually matters, the consults it books and the pipeline it builds, and we report on that every month, not just a screenshot of position one.

5×Golden Gavel Wins
16×Golden Gavel Finalists
6Years Specialist Practice

Questions

Everything you’d ask on a first call.

  • Most practices see traffic and consults building within three to six months, with real movement on less-competitive treatment searches inside 90 days. Showing up for "near me" searches can happen in weeks once your Google profile is clean and reviews are coming in steadily.

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Who is this for?Aesthetic: plastic surgery, med spa, cosmetic dermatology or dentistry. Law firms: any practice area.