PPC FOR MED SPAS & AESTHETIC PRACTICES
Google, Meta, and TikTok campaigns built for the way aesthetic patients actually decide. Procedure-appropriate creative, consult-first landing pages, and offers that convert.
AESTHETIC SPECIALISTS · INJECTABLES EXPERTS · PROVIDER-LED CREATIVE · ADA AA+ · CONSENT-TRACKED B&A
Where Others Miss
A beautiful feed is a vanity asset. The book gets filled by a converting website, owned channels, and offers built around the procedures that actually move revenue.
"Look your best" doesn't rank, doesn't convert, and doesn't set you apart from every other practice in your city. We write for the procedure, the concern, and the patient's decision, not the brochure.
Discount-everything marketing protects no one's margin. We build membership programs and offer structures that protect provider economics, and still make the consult easy to book.
What's included
Each piece supports the others. None of it works on its own.
When someone searches for the treatments you offer, your ad is right at the top. We aim every dollar at booked consults, not clicks, and cut the searches that waste your budget.
Ads that stop the scroll: short before-and-after videos, provider intros, and membership offers, made to look like content patients want to watch, not a banner ad.
Demo videos that feel like real posts, not ads. Creator-style clips and provider demos that bring in consult requests, often at a lower cost than Instagram and Facebook.
Membership offers, first-treatment specials, and package deals patients say yes to. Each one lands on a page built for that treatment, which we test and improve every month.
The Process
We go through your Google, Instagram, Facebook, and TikTok ad accounts, find where money is being wasted, make sure bookings are being counted right, and check which offers are ready to run.
We shape the right offer for each treatment and package, then build the pages and forms so a click turns into a booked consult before we put more money behind it.
Ads go live across the channels that fit. We watch spend every day, refresh the videos and images every week, and meet with you each month to review what is working.
Once the cost per booked consult settles at a number that works for you, we spend more behind it. We add new treatments and locations as they are ready.
Why Us
The common aesthetic ad is a stock headshot with "Botox $11/unit" in bold. It trains the audience to wait for the next discount. Provider-led creative, real treatment rooms, and consented patient stories build the trust that books a consult instead of chasing the lowest price.
Patients rarely decide on Google alone. They scroll Instagram and TikTok for months before they ever search. Running only on Google means you pay top dollar for the final click while someone else gets discovered first. We run across the places patients actually look, from first glimpse to booking.
A click on your ad is not a consult. We pass booking events from your practice platform back into the ad platforms so the number you see in reporting is cost per actual booked consult, not cost per someone-who-clicked-a-button.
Heavy discounting compresses your margin and attracts patients who will not come back at full price. A membership program and anchor packages let you offer a front-door deal that still protects provider economics and drives lifetime value.
Plenty of agencies sell you a senior pitch, then hand the account to a rotating junior manager. The same senior media buyer who builds your campaigns runs them day to day, watches the spend, and answers when you call.
Questions
Most accounts see a 20 to 40 percent drop in cost-per-consult within 60 days of takeover, just from structural fixes and creative upgrades. Real scaling typically takes 3 to 4 months once we have clean conversion data to optimize on.
Free audit · No obligation
We’ll read your current setup the way a prospect would and tell you the three things we’d change tomorrow. No sales pitch, just the numbers.