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For law firms

Social mediaA voice that sounds like a personWeb designFast sites built to bookSEO and AI searchRank on Google, get named by AIPaid searchOptimized to signed cases and bookingsVideo productionDocumentary quality that keeps workingEmail and lifecycleRebooks, referrals and reviewsBrandingIdentity built for the long horizonPublic relationsEarned media, with The Aura Agency

For aesthetic practices

Social mediaA voice that sounds like a personWeb designFast sites built to bookSEO and AI searchRank on Google, get named by AIPaid searchOptimized to signed cases and bookingsVideo productionDocumentary quality that keeps workingEmail and lifecycleRebooks, referrals and reviewsBrandingIdentity built for the long horizonPublic relationsEarned media, with The Aura Agency
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WEB DESIGN FOR LAW FIRMS

A website that earns the retainer

Built around the way clients actually decide to hire a lawyer, and designed to turn visitors into signed cases. It meets the bar rules and accessibility standards too, without making a show of it.

See Legal Case Studies

5× GOLDEN GAVEL WINNER · 16× GOLDEN GAVEL FINALIST · AVVO 10/10 · SUPER LAWYERS RECOGNIZED · BAR COMPLIANT IN ALL CLIENT STATES

yourfirm.com
EMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDISTALWART LAW GROUPBRINGARDNER LAWALTAIR LAWKAASKENDALL LAWMIRADOR LAWDICKERSON OXTONSC LAWEMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDISTALWART LAW GROUPBRINGARDNER LAWALTAIR LAWKAASKENDALL LAWMIRADOR LAWDICKERSON OXTONSC LAW

Results, not promises

All case studies →
2×Signed-case conversions in one monthMirador Law$765Cost per conversion, down from $1,401Mirador Law990%Instagram growth over five yearsSimon Law Group16,250%Instagram growth in three yearsAltair Law

Where Others Miss

Three reasons growth stalls and how we fix each.

  1. 1

    The agencies you've heard of don't know your bar rules.

    We've watched generic shops put firms one ad away from an ethics complaint. We built our playbook reading the codes, by state, by practice area, line by line. Compliance isn't where we end the brief. It's where we start it.

  2. 2

    Referrals aren't a strategy. They're a coincidence.

    Your best intake channel is getting thinner every year. The firms still growing have built an owned pipeline (search, content, paid, brand) that doesn't depend on someone else's Rolodex.

  3. 3

    Everyone bid the same keywords. So everyone lost.

    PI in your market is a cost-per-click bloodbath. The way out isn't more budget. It's sharper creative, smarter negatives, and landing pages that convert the clicks you've already paid for.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

  • 01

    A plan before a pixel

    We map what your site needs to do, and how a client actually decides to hire you, before any design starts. Every page earns its place.

  • 02

    A look that builds trust

    Design that looks like a premium firm, not a stock template. Made for your practice, so visitors take you seriously in the first few seconds.

  • 03

    Fast, and easy to run

    It loads in about two seconds, works on every phone, and your team can update it without calling a developer.

  • 04

    Yours to keep

    You own the site, the domain, and the content from day one. It's also built to meet accessibility standards and your industry's advertising and privacy rules.

The Process

How engagements actually unfold week by week.

  1. 01

    Get to know you

    Two short workshops: one on your firm, one on the clients you want. We leave with a clear plan, your positioning, and the goals we'll measure, not guesses.

  2. 02

    Plan the site

    We lay out every page and how visitors move through it, and get your sign-off before any design begins. This is where we decide what turns a visitor into a client.

  3. 03

    Design it

    You see the full design, on desktop and phone, before we build a thing. Every screen and button is settled up front, so there are no surprises later.

  4. 04

    Build & launch

    We build the site, make sure it's fast and accessible, and put it live. About eight weeks from kickoff to launch for most firms.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier
  1. 01Speed
    Other agencies✕Slow on phones
    Outlier✓Loads in ~2 seconds

    Most stock sites crawl on a phone, which is exactly where your clients find you. A slow site loses visitors before the page even appears, and Google ranks it lower. We build yours to load in about two seconds on a phone, so visitors stay and Google treats you as a quality result.

  2. 02Updating the site
    Other agencies✕Clunky plugin maze
    Outlier✓Simple screens for your team

    Most agencies hand you a generic admin panel stitched together from plugins that is confusing to use and a constant security headache. We build the editing screens around the things your team actually changes, so updates take minutes, not a support ticket.

  3. 03Works for everyone
    Other agencies✕Not tested
    Outlier✓Accessible, and checked

    Your site has to work for people who use a screen reader or a keyboard instead of a mouse, both because it is right and because inaccessible sites are a common source of lawsuits. Most agencies never test for it. We check every page by hand and with tools before launch.

  4. 04Built to the rules
    Other agencies✕Left to you
    Outlier✓Reviewed before it ships

    Law firms and aesthetic practices have rules other businesses do not, like state bar advertising rules and patient-privacy requirements. We review every page against the ones that apply to you before it goes live, instead of leaving it for you to catch later.

  5. 05Who owns it
    Other agencies✕Locked to the agency
    Outlier✓Yours from day one

    Many agencies keep your site, domain, and content behind their own login, so when you leave, the site breaks or you get a locked export. We hand you everything on day one. If we ever part ways, your site keeps working.

5×Golden Gavel Wins
16×Golden Gavel Finalists
6Years Specialist Practice

Questions

Everything you’d ask on a first call.

  • About eight weeks from kickoff to launch for most firms. A simpler refresh can be faster; moving off a locked-down platform can take longer. You get a fixed timeline in the proposal.

  • Yes, all of it: the website's code, the domain, and the content. We'll never hold a site hostage. If you part ways with us later, it keeps working.

  • Yes. We handle the move, keep your existing Google rankings, and set up redirects so nothing breaks. Traffic has held or grown through every move we have done.

  • Optional monthly support for updates, monitoring, and improvements. Most firms keep it for the first six months, then handle things in-house once their team is comfortable.

  • Accessibility is standard, checked by hand and with tools before launch. For law firms we also review every page against bar advertising rules; for practices, we review any forms that collect patient information.

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Free audit · No obligation

Request Website Audit

We’ll read your current setup the way a prospect would and tell you the three things we’d change tomorrow. No sales pitch, just the numbers.

Fastest path
Pick a 20-minute slot and we call you with a plan for web design.
Who is this for?Aesthetic: plastic surgery, med spa, cosmetic dermatology or dentistry. Law firms: any practice area.
Outlier Creative Agency

Award-Winning Legal & Aesthetic Marketing. Creative built for the most regulated industries in the country, measured in signed cases and booked consultations.

2219 Main Street
Santa Monica, CA 90405
Austin, TX
(512) 993-6388
corey@outliercreativeagency.com
lora@outliercreativeagency.com

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