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For law firms

Social mediaA voice that sounds like a personWeb designFast sites built to bookSEO and AI searchRank on Google, get named by AIPaid searchOptimized to signed cases and bookingsVideo productionDocumentary quality that keeps workingEmail and lifecycleRebooks, referrals and reviewsBrandingIdentity built for the long horizonPublic relationsEarned media, with The Aura Agency

For aesthetic practices

Social mediaA voice that sounds like a personWeb designFast sites built to bookSEO and AI searchRank on Google, get named by AIPaid searchOptimized to signed cases and bookingsVideo productionDocumentary quality that keeps workingEmail and lifecycleRebooks, referrals and reviewsBrandingIdentity built for the long horizonPublic relationsEarned media, with The Aura Agency
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SOCIAL FOR LAW FIRMS

Authority that earns the referral.

We build the social presence partners actually use to refer cases. LinkedIn-first, with bar-rule-aware creative and a content calendar built around the practice areas you want to be known for.

See Legal Case Studies

5× GOLDEN GAVEL WINNER · 16× GOLDEN GAVEL FINALIST · AVVO 10/10 · SUPER LAWYERS RECOGNIZED · BAR COMPLIANT IN ALL CLIENT STATES

9:41
255Posts
13,042Followers
312Following
@yourfirm
13,042Followers
+75
EMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDISTALWART LAW GROUPBRINGARDNER LAWALTAIR LAWKAASKENDALL LAWMIRADOR LAWDICKERSON OXTONSC LAWEMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDISTALWART LAW GROUPBRINGARDNER LAWALTAIR LAWKAASKENDALL LAWMIRADOR LAWDICKERSON OXTONSC LAW

Results, not promises

All case studies →
2×Signed-case conversions in one monthMirador Law$765Cost per conversion, down from $1,401Mirador Law990%Instagram growth over five yearsSimon Law Group16,250%Instagram growth in three yearsAltair Law

Where Others Miss

Three reasons growth stalls and how we fix each.

  1. 1

    The agencies you've heard of don't know your bar rules.

    We've watched generic shops put firms one ad away from an ethics complaint. We built our playbook reading the codes, by state, by practice area, line by line. Compliance isn't where we end the brief. It's where we start it.

  2. 2

    Referrals aren't a strategy. They're a coincidence.

    Your best intake channel is getting thinner every year. The firms still growing have built an owned pipeline (search, content, paid, brand) that doesn't depend on someone else's Rolodex.

  3. 3

    Everyone bid the same keywords. So everyone lost.

    PI in your market is a cost-per-click bloodbath. The way out isn't more budget. It's sharper creative, smarter negatives, and landing pages that convert the clicks you've already paid for.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

  • 01

    Be where your clients already are

    We put your firm on the few places the people who hire you actually spend time, and skip the rest. No chasing whatever is trendy this month, just where your next client will see you.

  • 02

    Posts that sound like you

    Original graphics, short videos, and writing made for your firm and your voice. No templates, no stock photos, nothing that could have come from any other firm.

  • 03

    We handle the daily back-and-forth

    We reply to comments and messages every day, sort the real inquiries from the noise, and keep the conversation going, all while staying inside the advertising and privacy rules your firm has to follow.

  • 04

    Reach beyond your followers

    When a post is clearly working, we put a budget behind it to reach far more of the right people and turn that attention into real inquiries. We cap how often each person sees it, so it never feels like nagging.

The Process

How engagements actually unfold week by week.

  1. A strategist reviewing a social profile on a phone beside engagement charts01

    See where you stand

    We look at what you post now, see what competitors are doing, and decide what your firm should be known for, all tied to the kinds of cases or clients you actually want more of.

  2. A content calendar wall with pinned photos and cards02

    Plan the calendar together

    You get a clear plan of what goes out and when, built around the things you do, with a simple way to approve it. No scrambling for something to post.

  3. A small crew filming a professional speaking to camera03

    Create and post

    Our own team makes the graphics, video, and writing on schedule. We post, you approve, usually in one short review a week. Nothing more on your plate.

  4. Hands holding a phone with a glowing thread of comments04

    Engage and grow

    We handle the daily replies and messages, then put a budget behind the posts that are clearly working. Each month we show you what is bringing in real inquiries.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier
  1. 01Who makes your posts
    Other agencies✕Freelancers they do not manage
    Outlier✓Our own team, in one place

    Most agencies farm your posts out to a rotating pool of freelancers they barely manage, and the mismatched look is the first thing people notice. Our writers, designers, and video people sit together and work to one plan, so every post looks and sounds like the same firm.

  2. 02Following the rules
    Other agencies✕Left to you
    Outlier✓Checked before it goes out

    Social posts are where rule trouble shows up first: client results, testimonials, before-and-after photos. We check every post against the advertising and privacy rules that apply to you, and confirm we have permission for any photo, before it goes live, so your team is not the last line of defense.

  3. 03How often you post
    Other agencies✕Filler to hit a quota
    Outlier✓Fewer posts, all worth seeing

    Posting every day only helps if every post is worth seeing. Fill the calendar with low-effort reposts and people stop engaging, which makes the platforms show your posts to even fewer of your followers. We post a handful of strong ones each week and let the quality do the work.

  4. 04Free posts and paid ads
    Other agencies✕Two teams that never talk
    Outlier✓One plan, working together

    Your regular posts show you what people respond to. Paid ads then put a budget behind those proven winners. Most agencies keep these in two separate teams that never compare notes. We run them as one plan, so your ad budget goes behind posts that already earned attention, not generic ads made in a vacuum.

  5. 05What we report
    Other agencies✕Numbers that look nice
    Outlier✓Inquiries we can trace back

    Follower counts and view numbers feel good but pay no bills. We report on what actually leads to clients: messages, saves, clicks through to your site, and consultations we can trace back to social. If it is not moving your business, we do not call it a win.

5×Golden Gavel Wins
16×Golden Gavel Finalists
6Years Specialist Practice

Questions

Everything you’d ask on a first call.

  • It comes down to where the people who hire you spend their time. For most law firms that is LinkedIn first, since that is where decision-makers and referral sources are. We pick based on where your clients actually are, not what is trending.

  • A handful of strong posts each week works far better than something every day. A few posts people actually want to see beats a feed full of filler. We never post just to hit a number.

  • Yes. People trust a person faster than a logo, and a known partner brings in referrals and direct inquiries. We help individual partners build a presence that does exactly that.

  • We check every post against the advertising and privacy rules your firm has to follow before it ever goes out. We back up any claim we make and build the required disclaimers right into your posts, so nothing slips through.

  • Likes and follower growth are early signs, but what counts is real business: visitors coming from social to your site, messages that turn into inquiries, and new clients we can trace back to your social presence.

Articles on this topic

All articles →
  • October 8, 2026Social Media Management for Law Firms: The BasicsA law firm guide to social media management: multi-platform strategy, scheduling tools, analytics, and compliant posting that turns followers into cl…Read the article →
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Free audit · No obligation

Plan My Social Strategy

We’ll read your current setup the way a prospect would and tell you the three things we’d change tomorrow. No sales pitch, just the numbers.

Fastest path
Pick a 20-minute slot and we call you with a plan for social media.
Who is this for?Aesthetic: plastic surgery, med spa, cosmetic dermatology or dentistry. Law firms: any practice area.
Outlier Creative Agency

Award-Winning Legal & Aesthetic Marketing. Creative built for the most regulated industries in the country, measured in signed cases and booked consultations.

2219 Main Street
Santa Monica, CA 90405
Austin, TX
(512) 993-6388
corey@outliercreativeagency.com
lora@outliercreativeagency.com

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