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For law firms

Social mediaA voice that sounds like a personWeb designFast sites built to bookSEO and AI searchRank on Google, get named by AIPaid searchOptimized to signed cases and bookingsVideo productionDocumentary quality that keeps workingEmail and lifecycleRebooks, referrals and reviewsBrandingIdentity built for the long horizonPublic relationsEarned media, with The Aura Agency

For aesthetic practices

Social mediaA voice that sounds like a personWeb designFast sites built to bookSEO and AI searchRank on Google, get named by AIPaid searchOptimized to signed cases and bookingsVideo productionDocumentary quality that keeps workingEmail and lifecycleRebooks, referrals and reviewsBrandingIdentity built for the long horizonPublic relationsEarned media, with The Aura Agency
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VIDEO FOR LAW FIRMS

Trust before the first call.

Brand films, attorney profiles, and testimonial work that earn the call before a prospect even picks up the phone. Cinematic production, on your firm's terms.

See Legal Case Studies

5× GOLDEN GAVEL WINNER · 16× GOLDEN GAVEL FINALIST · AVVO 10/10 · SUPER LAWYERS RECOGNIZED · BAR COMPLIANT IN ALL CLIENT STATES

EMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDISTALWART LAW GROUPBRINGARDNER LAWALTAIR LAWKAASKENDALL LAWMIRADOR LAWDICKERSON OXTONSC LAWEMER MEDSIMON LAW GROUPPANISH SHEA RAVIPUDIMANLY STEWART & FINALDISTALWART LAW GROUPBRINGARDNER LAWALTAIR LAWKAASKENDALL LAWMIRADOR LAWDICKERSON OXTONSC LAW

Results, not promises

All case studies →
2×Signed-case conversions in one monthMirador Law$765Cost per conversion, down from $1,401Mirador Law990%Instagram growth over five yearsSimon Law Group16,250%Instagram growth in three yearsAltair Law

Where Others Miss

Three reasons growth stalls and how we fix each.

  1. 1

    The agencies you've heard of don't know your bar rules.

    We've watched generic shops put firms one ad away from an ethics complaint. We built our playbook reading the codes, by state, by practice area, line by line. Compliance isn't where we end the brief. It's where we start it.

  2. 2

    Referrals aren't a strategy. They're a coincidence.

    Your best intake channel is getting thinner every year. The firms still growing have built an owned pipeline (search, content, paid, brand) that doesn't depend on someone else's Rolodex.

  3. 3

    Everyone bid the same keywords. So everyone lost.

    PI in your market is a cost-per-click bloodbath. The way out isn't more budget. It's sharper creative, smarter negatives, and landing pages that convert the clicks you've already paid for.

What's included

Four pillars, one team behind them.

Each piece supports the others. None of it works on its own.

  • 01

    The film that wins them over

    A polished centerpiece film for your homepage and top ads. The piece that takes a stranger from "who is this firm" to "this is the one I want."

  • 02

    Meet your attorneys

    Short interview pieces that introduce the people clients will actually work with. On most law firm websites, this is the video that turns visitors into calls.

  • 03

    Client stories that prove it

    Real clients telling their story, filmed with care and edited to feel like honest proof, not a sales pitch. We keep every story within your bar advertising rules.

  • 04

    Months of social from one shoot

    Short, upright clips made for Instagram, TikTok, and YouTube, cut from the same footage. One day of filming gives you months of posts to share.

The Process

How engagements actually unfold week by week.

  1. 01

    Plan the shoot

    We settle the idea, the script, the location, and the shot list before anyone picks up a camera. We also check the script against your bar advertising rules at this stage.

  2. 02

    Filming day

    A senior director and crew come to you. Most projects film in a single day; bigger packages with several pieces take more.

  3. 03

    Editing

    We handle the color, sound, graphics, and music, all in-house. You get two rounds of changes, with no extra charges for revisions.

  4. 04

    Delivery and rollout

    You get the finished videos sized for every place you will use them, plus a six-week plan for posting them so you get the most from the investment.

Why Us

What an agency engagement should actually look like.

CriterionOther agenciesOutlier
  1. 01Who films you
    Other agencies✕A junior, one-person crew
    Outlier✓A senior director and full crew

    The person behind the camera decides how the final video looks: the lighting, the framing, the way the camera moves. To save money, many agencies send one junior operator. We send a senior team on every shoot, so your video looks deliberate, not just recorded.

  2. 02Sound
    Other agencies✕The microphone on the camera
    Outlier✓Clean, professional sound

    People will forgive a lot, but not bad sound. The microphone built into a camera picks up the whole room. We use proper clip-on and overhead mics and then balance the sound afterward, so voices come through clean. It is the biggest quality gap in cheap video.

  3. 03Where you can use it
    Other agencies✕One wide video
    Outlier✓Sized for every place you post

    One wide video is not enough anymore. We film and edit so you get the right shape for each place: wide for YouTube and your website, upright for Instagram and TikTok, square for feeds, and short fifteen and thirty second cuts for ads. One shoot, many uses.

  4. 04After delivery
    Other agencies✕Handed off, then silence
    Outlier✓A six-week posting plan

    Most video ends up buried in a shared folder and forgotten. We include a six-week plan for posting: which video goes where, in what order, with what wording. The videos keep working for you after the bill is paid.

  5. 05Staying within the rules
    Other agencies✕Left for you to sort out
    Outlier✓Handled before we film

    Law firms have to follow bar advertising rules on disclaimers and on how client stories are told. We sort this out before filming, so the shoot and the edit do not have to be redone after a problem is spotted.

5×Golden Gavel Wins
16×Golden Gavel Finalists
6Years Specialist Practice

Questions

Everything you’d ask on a first call.

  • Three to six weeks from first idea to finished video for most projects. A bigger centerpiece film with several days of filming runs six to ten weeks. You get a fixed timeline in the proposal, with no surprise add-ons.

  • No, we come to you. Most filming happens in your office or a spot that suits your firm. Travel is included for projects above a baseline budget.

  • Very common, and not a problem. Our directors keep it like a relaxed conversation rather than a script. Most people settle in within the first fifteen minutes, and the best moments are the unscripted ones.

  • We check the script and the client stories against your state bar advertising rules before we film, and again before we hand over the finished video, so nothing has to be redone later.

  • Yes, and it should be. One day of filming gives you material for your homepage, social posts, and ads. We plan the shots around using the footage in many places from the start.

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Free audit · No obligation

Plan My Video Shoot

We’ll read your current setup the way a prospect would and tell you the three things we’d change tomorrow. No sales pitch, just the numbers.

Fastest path
Pick a 20-minute slot and we call you with a plan for video production.
Who is this for?Aesthetic: plastic surgery, med spa, cosmetic dermatology or dentistry. Law firms: any practice area.
Outlier Creative Agency

Award-Winning Legal & Aesthetic Marketing. Creative built for the most regulated industries in the country, measured in signed cases and booked consultations.

2219 Main Street
Santa Monica, CA 90405
Austin, TX
(512) 993-6388
corey@outliercreativeagency.com
lora@outliercreativeagency.com

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