For law firms
Legal marketing that doesn’tlook like legal marketing.
For firms with cases worth winning and standards worth defending. We read the bar rules so we can break the conventions, not the other way around.
Legal results
- Mirador Law2×
Signed-case conversions in a single month, across three Bay Area offices.
Read the story - Mirador Law$765
Cost per conversion, down from $1,401, while volume doubled.
Read the story - Altair Law16,250%
Instagram growth in three years, from 12 followers, with a 10× lift in organic video views.
Read the story - Simon Law Group990%
Instagram growth over a five-year partnership, with a 2.7M-view post along the way.
Read the story
Why most firms plateau
Growth stalls in the same three places.
The agencies you've heard of don't know your bar rules.
We've watched generic shops put firms one ad away from an ethics complaint. We built our playbook reading the codes, by state, by practice area, line by line. Compliance isn't where we end the brief. It's where we start it.
Referrals aren't a strategy. They're a coincidence.
Your best intake channel is getting thinner every year. The firms still growing have built an owned pipeline (search, content, paid, brand) that doesn't depend on someone else's Rolodex.
Everyone bid the same keywords. So everyone lost.
PI in your market is a cost-per-click bloodbath. The way out isn't more budget. It's sharper creative, smarter negatives, and landing pages that convert the clicks you've already paid for.
We fix all three at once, so signed cases keep climbing instead of leveling off.
Services for law firms
Six service lines. Built around the cases you actually want to sign.
We don't sell channels in isolation. The work below is the team you get end-to-end. Most firms start with one or two and add the rest as the program proves itself.
- Social MediaA LinkedIn presence that wins referrals from other partners. An Instagram feed that doesn't embarrass your associates. Authority, not volume.
- Video ProductionAttorney profiles that don’t look like attorney profiles. Client stories shot like documentary. The kind of film that earns trust before the first phone call.
- Email MarketingPast-client retention. Referring-attorney nurture. Prospect re-engagement. The channel that closes more business than any other, written by someone who can actually write.
- Web DesignA bar-compliant site that gets mistaken for an editorial brand. Then it out-converts the templated ones, on every device a prospect uses to find a lawyer at 2am.
- SEOPractice-area pages that rank. Local dominance in your market. The kind of authority signals opposing counsel notices.
- PPCLocal Service Ads, Google Ads, and the negative-keyword discipline that keeps you from paying for the wrong clicks. We measure in signed retainers, not form fills.
- Public RelationsPR fuels marketing by directly integrating into social media with powerful content because it’s organically and media-sourced shared content. PR drives the conversation, increasing and enhancing engagement.
- All of it, OCA BridgeA fractional CMO plus the whole team
Every practice area.Deepest in injury.
Personal injury
Cases worth winning.
Our deepest bench: Mirador Law, Simon Law Group and Altair Law.
ExploreMedical malpractice
Credibility, first call.
Complex, high-value claims, where the firm has to look expert before anyone picks up the phone.
ExploreEmployment law
A voice for workers.
Wrongful termination, discrimination and wage claims, found by the people searching for help.
Explore
Family law
Trust, first.
A calmer voice for a harder moment, built to earn the consultation.
ExploreEvery practice area
Your corner of the law.
Criminal defense, estate planning, business litigation, immigration, mass torts and more.
Explore
Recognition
Five Golden Gavels. Sixteen finalist nods.The kind of client list that doesn’t ask for case studies.
- 5×
- Golden Gavel Wins
- 16×
- Golden Gavel Finalists
- 6
- Years Specialist Practice
Practice areas
Every practice area.Deepest in personal injury.
We market firms across the law: personal injury, medical malpractice, employment, family law, criminal defense, estate planning, business litigation and more. Personal injury is where we’ve gone deepest, with Mirador Law, Simon Law Group, and Altair Law.
- Personal injury
- Medical malpractice
- Employment law
- Family law
- Criminal defense
- Estate planning
- Business & litigation
- Immigration
- Mass torts
Market guides
We work nationwide. Two markets, up close.
We market law firms across the country. These guides go deeper on two of the biggest legal markets: search demand, click costs and the state rules that shape a firm’s marketing, city by city.
Questions
What we hear most from law firms.
Law firms and aesthetic medical practices, those are the two verticals we live in. We turn down work outside those segments more often than we accept it. Going deep in two beats going wide in twenty.
Ready to start?
Get the read. See the gap.Decide on your terms.
One conversation. No pitch deck. We’ll read your current marketing the way a prospect would, and tell you the three things we’d change tomorrow.
Not ready to talk? Grade your website free, in about a minute.