About · Law firms & medical practices
We exist to make law firms andmedical practices unforgettable.
A creative agency for law firms and aesthetic practices that reads the rules and isn’t bored by them. Built around the clients and cases worth winning.
Our story
The most regulated industriesdeserve the boldest creative.
Outlier started because our founder, Teresa Diep, saw something early that few others did. The legal space was fiercely competitive, with top firms fighting for the same clients, yet almost no one was making creative marketing worth looking at.
She believed the answer was high-end, out-of-the-box creative work that treats the rules as the brief: work distinctive enough to make a firm stand apart, and sharp enough to drive real results.
Because in a field this crowded, differentiation is everything. The firms that put real resources into their brand pull ahead of the ones that don’t. That’s when they’re truly seen.
Over the last six years that conviction has grown into 150+ clients, five Golden Gavel wins, and a team that knows niche industry creative well, knows how to capture the authentic tone of a client, and executes that authenticity in a way that stands apart.
Today Corey Larson and Lora Smiley run Outlier as partners, with the same conviction and a team that knows niche-industry creative inside out.
- 150+Firms and practices served
- 5×Golden Gavel winner
- 16×Golden Gavel finalist
- 2Worlds we work in, and only two
The years
Six years, one bet.
- 2019
The beginning
Outlier opens its doors with one bet: the most regulated, hardest-to-market industries deserve the boldest creative, not the safest.
- 2020
Pandemic momentum
Client roster grows from a handful to 50+ as firms double down on creative while everyone else cuts spend.
- 2022
Second vertical
Expand from legal-only into medical practices. Same approach: read the rules, then make work nobody else in the category would dare ship.
- 2024
Award season
Clients earn Golden Gavels for Best Social Media, Best Digital Entertainment, and Best Lead Generation Ad. National recognition.
- 2025
Where we are now
150+ firms and practices served. 5× Golden Gavel Winner. 16× Finalist. Two verticals, one team, no apologies.
What we believe
We pick fights with templates.
If a campaign or a site looks like it could belong to any other firm, we kill it and start over. The whole point is to look like you, not like the category.
We send you the receipts.
Live dashboards, weekly recaps, monthly strategy reviews. You see the numbers we see, the same day we see them. No monthly PDF theater.
We over-prepare for the first call.
By the time we’re on a kickoff with you, we’ve already read your bar rules, audited your competitors, and pulled three things in your current marketing we’d change tomorrow.
We don’t take clients we can’t make better.
We only work in two worlds: law firms and aesthetic practices. If we can’t move your numbers in 90 days, we’ll tell you on the first call instead of taking the retainer.
The team
Run by partners.Built by specialists.
Strategists, designers, editors, SEO and paid media specialists, and PR, all working inside two worlds: law firms and aesthetic practices. Founded by Teresa Diep.
Corey Larson
Partner and Chief Operations Officer
Leads operations and client delivery.
Lora Smiley
Partner and Chief Communications Officer
Leads communications and PR, including the partnership with The Aura Agency.
Teresa Diep
Founder
Ashe Barber
Director of Brand + Design
Katlyn Kelenic
Social Media Strategist + Designer
Jordan Kemble
Social Media Strategist + Designer
Grace Taylor
Social Media Strategist + Designer
Forest Barstead
Social Media Strategist + Designer
Laurie Douglas
Social Media Strategist
Kyle Crowe
Video Editor + AI Manager
Matt Walker
Motion Design Artist
Brian Joseph
Video Editor
Daniyal Mansur
SEO + Web Development
Dustin Hathaway
Ads Manager
Aura
Public Relations
Let’s buildsomething remarkable.
Get a free audit. We’ll read your marketing the way a prospect would and tell you the three things we’d change tomorrow.
Request Free Audit →View Case Studies
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