Insights

Research, tools and field notes.

What we learn running marketing for law firms and aesthetic practices, published so you can use it. The research is free to cite.

Original research · LegalLaw Firm Marketing Benchmarks 2026An open dataset on what firms spend, where leads come from and what converts.Read the report →Original research · AestheticsMed Spa Search Demand 2026What patients search before they book, by treatment and market.Read the report →Free toolThe website scorecardSpeed, search, AI visibility, trust and calls to action, graded in about a minute.Score your site →

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The Outlier Monthly

One email a month. Only what works.

New research, what we’re seeing across legal and aesthetic marketing, and one thing to try this month.