Marketing that books veneers, implants, and smile makeovers, not cleanings.

It fills the chair with the cases a cosmetic practice wants: veneers, implants, aligners, and smile makeovers. That means a page for every treatment that ranks, Google Ads by treatment, reviews and the map pack, smile galleries, and a consult booking path with financing shown where the price is discussed. Outlier runs all of it and reports on booked consults and accepted cases, not clicks.

Start where demand is high and competition is low. "Veneers near me" draws 49,500 searches a month with SEO difficulty of 5, "teeth whitening near me" 60,500 at difficulty 6, and "all on 4 dental implants" 90,500 at difficulty 14. Implants and full-mouth cases carry the biggest tickets, so they usually get the first paid campaigns.

Publish honest ranges and financing, not a menu. "Veneers cost" is searched 60,500 times a month and "full mouth dental implants cost" 60,500 times. The practice that explains what drives the price, what financing looks like per month, and why quality varies wins the consult from the practice that hides it.

On the dentist and the results. Name the dentist on every treatment page with training and credentials, show consented before-and-afters by case type, and explain the planning that separates a lasting result from a cheap one. Price shoppers filter themselves out; the patients who care about outcome book.

Yes. Before-and-afters carry consent and realistic context, testimonials are genuine, claims stay within what the treatment can do, and financing terms are stated accurately. We write every campaign and page with state dental board advertising rules and platform policies in mind.

A monthly retainer, scaled to scope and channel mix, in annual partnerships. Ad spend is paid directly to Google, Meta, and other platforms. You always know what you are paying for and what it is producing.