The personal injury marketing agency that signs cases, not clicks.

It runs the channels that produce signed injury cases: Google Ads and Local Service Ads by case type, practice-area pages that rank, the Google Business Profile and reviews that win the map pack, video and social that make the firm recognizable, and the landing pages and booking path that turn clicks into consultations. Outlier runs all of it for personal injury firms and reports on signed cases, not clicks.

Firms we work with typically invest 8% to 12% of revenue while growing, and 12% to 20% when competing on brand in a large market. The number matters less than cost per signed case: at the national average injury click of $112.76, a firm converting 5% of clicks and signing 15% of leads pays about $15,000 per case, while one converting 10% and signing 25% pays about $4,500.

Usually both, weighted by market. Paid search and Local Service Ads produce cases in weeks. SEO takes months but is the cheaper long-term channel for case types where the click is expensive and ranking is realistic: motorcycle accidents, wrongful death, slip and fall, and dog bites all cost over $139 per click with organic difficulty of 29 or lower.

For Mirador Law, a three-office Bay Area injury firm, conversions doubled in one month (8 to 16) and cost per conversion fell from $1,401 to $765. For Simon Law Group in Los Angeles, Instagram grew from 2,145 to 23,400 followers and one post passed 2.7 million views. For Altair Law, a trial firm, Instagram grew 16,250% in three years.

Yes, with a different playbook. Truck accident clicks are the most expensive in law at $256, so landing-page conversion and intake speed decide profitability. Medical malpractice is the reverse: "medical malpractice lawyer" draws 550,000 searches a month at under $10 a click because most searchers are researching, not hiring, so the work is authority content, careful screening, and referral relationships.

Paid search and Local Service Ads typically produce qualified leads in the first few weeks. Organic rankings for case-type pages build over three to six months and then compound. We report weekly on leads and monthly on signed cases and cost per case.

A monthly retainer, scaled to scope and channel mix, in annual partnerships. Ad spend is paid directly to Google and other platforms. You always know what you are paying for and what it is producing.