Plastic surgery marketing

Plastic surgery marketing that turns research into surgery dates.

Your future patients spend weeks comparing costs, surgeons, and results before they call. Outlier builds the procedure pages, campaigns, and proof that make your practice the one they choose, then the booking path that puts them on your calendar.

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27,100
monthly searches for “tummy tuck cost”, difficulty 16
6
SEO difficulty for “mommy makeover cost”, about as open as search gets
$2 to $5
per click for most procedure searches on Google

Body, face, and the patients who choose you

Every procedure is a different patient, searching a different way

Body

Tummy tuck, liposuction, BBL, and mommy makeover patients start with the cost.

Face

Facelift and rhinoplasty patients study the surgeon and the technique.

Men

Jawline, eyelids, and body contouring, marketed in the way men actually search.

Proof in aesthetics

Dr. Jason Emer’s practice, followed by more than a million people on Instagram. Outlier rebuilt the website and runs the engine that turns every video into pages that rank.

Read the EMER MED case study →
  • 1M+Instagram followers
  • 323KYouTube subscribers
  • 131M+YouTube views

How a surgical patient decides

Five moments between a cost search and a surgery date

Plastic surgery is researched for weeks, privately, on a phone. Each moment is a place a practice earns the consult or loses the patient to the next result.

  1. 27,100
    searches a month

    Searches the cost

    for "tummy tuck cost". Patients research the price long before the surgeon.

  2. 3
    kinds of proof

    Studies the results

    Consented before-and-afters, the surgeon on video, and reviews decide who feels safe.

  3. 12,100
    searches a month

    Checks the map

    for "plastic surgeon near me", answered by the map pack first.

  4. 24/7
    online booking

    Books a consult

    A consult they can book at 10pm, with the fee, the visit, and the next steps spelled out.

  5. 2
    things close it

    Chooses a date

    A clear surgical plan and a monthly payment they can see. Financing belongs next to the price.

What surgical patients search, and what it costs

Twelve plastic surgery searches, one scale

Pick a view. Bars show monthly US searches; the meter is how hard each is to rank for. Cost searches are the biggest in plastic surgery and some of the most open in all of aesthetics.

The largest searches in the specialty. The practice that publishes honest cost ranges and what drives them earns the trust, and the consult.

  • Tummy tuck cost27,100$2.8916
  • Mommy makeover costOpen door14,800$2.596
  • Rhinoplasty cost12,100$2.1919
  • Breast augmentation costOpen door6,600$2.7211
  • BBL cost6,600$2.2525
  • Facelift costOpen door4,400n/a7

Semrush US database, September 2026. “Open door” means SEO difficulty of 15 or lower out of 100.

More aesthetic demand data: 2026 Med Spa Search Demand.

Every procedure is its own search

One page per procedure. One campaign per procedure.

A single "procedures" page cannot rank for tummy tuck cost, rhinoplasty, and the deep plane facelift at once. A practice with a strong page for each owns every one of those searches.

  1. Body

    • Tummy tuck
    • Liposuction
    • Mommy makeover
    • BBL

  2. Breast

    • Augmentation
    • Lift
    • Reduction
    • Revision

  3. Face

    • Deep plane facelift
    • Rhinoplasty
    • Eyelid surgery
    • Neck lift

  4. Cost and recovery

    • Cost by procedure
    • Financing
    • Recovery timelines

What a procedure page needs

The anatomy of a page that books consults

Most practice sites have a paragraph and a gallery link per procedure. The pages that rank and book have six parts, in this order.

  1. A headline that names the procedure and city

    Written for the search: "Tummy tuck in Beverly Hills", not "Reveal Your Confidence".

  2. The surgeon, by name and on camera

    Training, board certification stated accurately, and a short film explaining the approach.

  3. An honest cost range and financing

    What drives the price and what it looks like per month. Hiding it sends patients back to Google.

  4. Consented before-and-afters

    Organized by procedure and body type, with realistic recovery timelines.

  5. Questions answered with FAQ schema

    Candidacy, recovery, and risk questions, marked up so Google and AI assistants quote your answer.

  6. One consult button, everywhere

    Above the fold, after the proof, and sticky on mobile.

Surgeon video and the face

Patients choose a surgeon, not a practice name

Facial surgery patients search the technique and then study the surgeon. Video is how they meet you before the consult, and the page is where they decide to book it.

14,800
"deep plane facelift" searches a month, difficulty 20
12,100
"rhinoplasty cost", difficulty 19
7
SEO difficulty for "facelift cost", wide open
  • A short film of the surgeon for each signature procedure
  • Technique pages written in the surgeon’s own words
  • Galleries by procedure with consent documented

Built for the research phase

A brochure site vs a site that books surgery

Most plastic surgery websites are built to look expensive. The ones that fill the calendar are built for the weeks of research before the call.

What ranksBrochure site: The home page, for the practice nameBuilt for how patients decide: A page for every procedure and cost question
PriceBrochure site: "Contact us for pricing"Built for how patients decide: Honest ranges, what drives them, and financing
ProofBrochure site: One gallery for everythingBuilt for how patients decide: Consented results by procedure, beside the surgeon on video
The consultBrochure site: A form and a callback tomorrowBuilt for how patients decide: Online booking, a fast answer, and follow-up for the undecided
What gets measuredBrochure site: Traffic and clicksBuilt for how patients decide: Consults booked and surgeries scheduled

What we run for surgeons

Every step from first search to surgery date

Procedure and cost pages that rank

One page per procedure with honest cost ranges, recovery, candidacy, and real results.

Plastic surgery SEO →

Google Ads and paid social by procedure

Campaigns for each high-value procedure, landing on its own page, measured on booked consultations.

Paid media →

Before-and-afters and surgeon video

Consented galleries by procedure and short films of the surgeon explaining the approach.

Video production →

Reviews and the map pack

Review count, recency, and replies, alongside RealSelf and Healthgrades profiles that match the site.

Local search →

The consult booking path

Online booking, financing next to pricing, a phone answered in minutes, and follow-up for patients still deciding.

Websites for practices →

Social that shows the work

Results, surgeon expertise, and patient stories told within advertising rules, where patients do their research.

Social media →

The first 90 days

What happens after the first call

  1. Days 1 to 30

    Fix the foundation

    • Audit procedure pages, galleries, and the booking path
    • Google Business Profile, reviews, and schema
    • Campaigns for the three highest-value procedures
  2. Days 31 to 60

    Build the procedure library

    • Pages for every procedure and cost question
    • Surgeon video and consented galleries
    • Financing shown on every price page
  3. Days 61 to 90

    Compound

    • Twice-monthly articles on patient questions
    • Consult follow-up for undecided patients
    • Monthly report on consults and surgeries scheduled

Questions surgeons ask us

Plastic surgery marketing, answered

It turns research into consultations. Patients spend weeks comparing surgeons, costs, results, and reviews before they book. A plastic surgery marketing agency builds the procedure and cost pages that rank for those searches, the before-and-after galleries and surgeon video that earn trust, the Google Ads and social campaigns that reach people in their research window, and the consult booking path that converts them. Outlier runs all of it under one team.

Cost first, then proof. "Tummy tuck cost" draws 27,100 US searches a month, "mommy makeover cost" 14,800, and "rhinoplasty cost" 12,100, while "plastic surgeon near me" draws 12,100. Most of those searches are easy to rank for: mommy makeover cost has an organic difficulty of 6 and plastic surgeon near me 9. A practice that publishes honest cost ranges and real results wins that research.

Both, with different jobs. Procedure clicks are inexpensive (about $2 to $5 on Google), so paid search fills the consult calendar quickly for high-value procedures. SEO owns the long research phase, cost and recovery questions, and the map pack, and it keeps producing consultations without buying every click. Most practices should run paid search from month one while procedure and cost pages build rankings.

Before-and-after photos are published only with documented consent and representative results, claims stay within what the surgeon can substantiate, board certification is stated accurately, and patient information never enters analytics or ad platforms. Tracking is configured to keep protected health information out, and anything that touches patient data runs on vendors that sign a business associate agreement.

Yes. Outlier markets aesthetic practices across plastic surgery, med spas, cosmetic dermatology, and cosmetic dentistry, rebuilt the website and runs the content engine for EMER MED, the practice of Dr. Jason Emer, one of the most followed cosmetic dermatologists in the world.

A monthly retainer scaled to scope and channel mix, in annual partnerships. Ad spend is paid directly to Google and Meta. You always know what you are paying for and how many consultations it produced.

EMER MEDSimon Law GroupPanish Shea RavipudiManly Stewart & FinaldiVeliz LawStalwart Law GroupBringardner LawAltair LawAcademy of AI MusicKAASKendall LawFagel LawMirador LawDickerson OxtonSC Law

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