Plastic surgery marketing that turns research into booked consultations.

It turns research into consultations. Patients spend weeks comparing surgeons, costs, results, and reviews before they book. A plastic surgery marketing agency builds the procedure and cost pages that rank for those searches, the before-and-after galleries and surgeon video that earn trust, the Google Ads and social campaigns that reach people in their research window, and the consult booking path that converts them. Outlier runs all of it under one team.

Cost first, then proof. "Tummy tuck cost" draws 27,100 US searches a month, "mommy makeover cost" 14,800, and "rhinoplasty cost" 12,100, while "plastic surgeon near me" draws 12,100. Most of those searches are easy to rank for: mommy makeover cost has an organic difficulty of 6 and plastic surgeon near me 9. A practice that publishes honest cost ranges and real results wins that research.

Both, with different jobs. Procedure clicks are inexpensive (about $2 to $5 on Google), so paid search fills the consult calendar quickly for high-value procedures. SEO owns the long research phase, cost and recovery questions, and the map pack, and it keeps producing consultations without buying every click. Most practices should run paid search from month one while procedure and cost pages build rankings.

Before-and-after photos are published only with documented consent and representative results, claims stay within what the surgeon can substantiate, board certification is stated accurately, and patient information never enters analytics or ad platforms. Tracking is configured to keep protected health information out, and anything that touches patient data runs on vendors that sign a business associate agreement.

Yes. Outlier markets aesthetic practices across plastic surgery, med spas, cosmetic dermatology, and cosmetic dentistry, and runs the entire digital operation for Dr. Jason Emer, one of the most recognized cosmetic dermatologists in the country.

A monthly retainer scaled to scope and channel mix, in annual partnerships. Ad spend is paid directly to Google and Meta. You always know what you are paying for and how many consultations it produced.