Case study · Legal · 3-year partnership
From 12 followers to a growing legal brand.
How Outlier Creative Agency turned Altair Law’s near-zero digital presence into a full-service brand operation, with a 16,250% Instagram lift and a 10× improvement in video reach.
Instagram growth in three years
16,250%A trial-tested PI firm with the courtroom record to match.
Altair Law is a personal injury trial firm that helps families and individuals find answers, direction, and relief following tragedy. Their attorneys are trial-tested and industry-recognized for achieving outstanding results in court.
The firm handles catastrophic injury, wrongful death, and complex litigation, the kind of cases where the difference between firms is measured in courtroom skill, not marketing spend.
- Catastrophic injury
- Wrongful death
- Complex litigation
Twelve followers. Strong cases. No digital presence.
When Altair Law came to Outlier, their Instagram had 12 followers. Twelve. For a firm with the courtroom results to back it up, the digital footprint didn’t reflect the caliber of the work.
They didn’t need a vendor swapping out a few graphics. They needed a creative partner who could build the brand from the ground up across multiple channels, produce video consistently, run their advertising, and launch a newsletter, all under one roof.
- No content strategy
- No video pipeline
- No consistent way to reach potential clients or referral sources online
Six services. One brand operation.
Social media management
Full strategy build for Altair Law: content calendar, post design, copywriting, scheduling, and community engagement, anchored to an authentic brand voice that showcases the firm’s courtroom expertise and the human side of their work.
Video production
Consistent stream of attorney profiles, case-result highlights, educational content, and behind-the-scenes footage. Production quality and storytelling lifted views from 100-200 per video to 2,000+, organic.
Ad management
Paid campaigns across social and search, optimized for reach, engagement, and lead generation, built to compound on top of the organic momentum.
Brand and promotional materials
All brand and promo creative for the firm, kept consistent across every touchpoint from digital ads to event materials, so the brand reads the same wherever a prospect or referral source meets it.
Email newsletters
Launched and managed Altair Law’s newsletter program, keeping the firm top of mind with their referral network and past clients through regular, value-driven communications.
organic lift in views per video
Better video, ten times the views, none of it paid.
Attorney profiles, case-result highlights, educational content, and behind-the-scenes footage, produced consistently. The lift came from production quality and storytelling.
Before Outlier100-200 views per video
With Outlier2,000+ views per video
Four things that made the difference.
Full-service, not piecemeal
Social, video, ads, brand, promo, and newsletters under one roof. Every channel reinforced the others, so the brand message was consistent everywhere.
Built from zero, not inherited
Starting at 12 followers meant we built the brand the right way from day one. No legacy content to work around, no bad habits to undo.
Content quality drove organic growth
The 10× lift in video views wasn’t paid. It was production quality, storytelling, and a content strategy built around what their audience actually wants to see.
Consistency over time
16,250% growth doesn’t happen in a month. Three years of consistent, high-quality content, strategic posting, and relentless engagement compounded into the result.
They love working with us and our work is comparable to no other companies in the industry.
Altair Law
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