Case study · Legal · 5+ year partnership
Building a trial lawyer into a nationwide brand.
How Outlier Creative Agency helped Bob Simon grow from a respected trial attorney into a multi-platform content powerhouse with viral reach across millions.
- Simon Law Group
- Bourbon of Proof
- Planet Fun
- Bob Simon
- Justice HQ
- Video production
- Social media
- Podcast
- AI content
Simon Law Group follower growth over five years
Two brands, two curves, both pointing up.
Simon Law Group’s Instagram grew more than tenfold. Planet Fun started with nobody and passed a hundred thousand followers.
Simon Law Group
Instagram, over 5 yearsPlanet Fun
Built from zeroBob Simon isn’t your typical attorney.
He’s the co-founder of The Simon Law Group, a 9-figure personal injury practice with offices across California, Arizona, and Texas.
His ambitions extend far beyond the courtroom. Bob needed a creative team that could keep pace with his vision across every platform, every brand, every week.
- California
- Arizona
- Texas
Justice HQ
Co-founder of a collaborative workspace network for attorneys.
Bourbon of Proof
A podcast and bourbon brand at the intersection of spirits and law.
Planet Fun
An entertainment and lifestyle brand that has exploded into viral territory.
One person. Multiple brands. Relentless pace.
7-10videos and creative assets, every single week, across multiple brands
Bob had the credibility, the personality, and the ambition to build something massive. What he didn’t have was the creative infrastructure to sustain it at scale.
Each brand had its own audience, its own voice, and its own strategy. Most agencies couldn’t handle one of these accounts, let alone all of them simultaneously.
Bob didn’t need a vendor. He needed a creative partner embedded in his world.
Full-service creative across every brand.
Video production, 7-10 a week
Short-form social clips, longer brand content, and podcast episodes produced every single week across Simon Law Group, Bourbon of Proof, Planet Fun, and Bob’s personal channels.
Social media, multiple accounts
Strategy and execution across all of Bob’s brands. Content calendars, post design, copywriting, scheduling, engagement, and analytics, with a distinct approach per account.
Bourbon of Proof podcast
Built with Bob from concept to nationally recognized brand. Production, editing, branding, and distribution at the crossroads of bourbon culture and law.
AI content at scale
AI-driven content creation that multiplies output across platforms without sacrificing the authenticity and quality his audience expects. Scale and soul, together.
From ten thousand views a post to 2.7 million on one.
- 10,000+Simon Law Groupviews per post, consistentlyConsistent reach, week after week
- 192,000+Simon Law Groupviews on the top postTop post performance
- 956KPlanet Funviews on the second viral post9,373 likes · 1,000+ shares
- 2.7M+Planet Funviews on the top viral post56K likes · 179K+ shares
Four things that made the difference.
Volume without sacrificing quality
7-10 pieces per week, every week, across multiple brands. We built the systems to sustain that pace.
Each brand got its own strategy
SLG, Bourbon of Proof, and Planet Fun all speak to different audiences. Each one got a distinct approach.
Partner, not vendor
We became part of Bob’s team. That embedded relationship is what captures his authentic voice at scale.
AI-powered content at scale
We manage AI content creation to multiply output while maintaining the quality his audience expects.
The relationship started with our founder and Bob working together directly to build his brand. That close collaboration is what makes it work.
Corey Larson · Partner & COO, Outlier Creative Agency
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