Key findings
- "Botox near me" is searched 74,000 times a month in the US, costs $6.95 per click, and has an organic difficulty of just 12.
- Lip filler, microneedling, CoolSculpting, chemical peel, and hormone replacement "near me" searches all have organic difficulty of 11 or lower.
- The average aesthetic treatment click costs under $5 on Google Ads, a fraction of the $100-plus legal clicks, so in aesthetics the win is conversion and retention, not buying attention.
- Laser hair removal near me is the most expensive common med spa click at $13.93, and semaglutide near me the most expensive overall at $19.72.
- "Dermatologist near me" is the largest local aesthetic search at 368,000 a month.
Treatment demand, cost, and difficulty
Highlighted rows are the open doors: organic difficulty of 12 or lower, which a practice with one strong page per treatment and steady reviews can win in its city without buying the clicks.
| Search term | Searches / month | Avg. cost per click | SEO difficulty |
|---|---|---|---|
| Dermatologist near me | 368,000 | $3.32 | 49 |
| Blepharoplasty | 90,500 | $2.06 | 45 |
| Botox near me | 74,000 | $6.95 | 12 |
| Breast augmentation | 60,500 | $3.28 | 54 |
| Rhinoplasty | 60,500 | $3.94 | 69 |
| Laser hair removal near me | 49,500 | $13.93 | 12 |
| IV therapy near me | 49,500 | $3.94 | 21 |
| Morpheus8 | 40,500 | $1.43 | 22 |
| Med spa near me | 33,100 | $3.70 | 45 |
| Microneedling near me | 27,100 | $2.62 | 11 |
| Lip filler near me | 22,200 | $3.31 | 8 |
| Hydrafacial near me | 22,200 | $2.70 | 20 |
| Weight loss clinic near me | 22,200 | $10.43 | 36 |
| CoolSculpting near me | 14,800 | $4.12 | 10 |
| Plastic surgeon near me | 12,100 | $3.88 | 9 |
| Chemical peel near me | 12,100 | $2.55 | 9 |
| Semaglutide near me | 8,100 | $19.72 | 25 |
| Hormone replacement therapy near me | 8,100 | $7.90 | 7 |
- Botox near me: 74,000 searches a month, difficulty 12, $6.95 per click.
- Laser hair removal near me: 49,500 searches a month, difficulty 12, $13.93 per click.
- Microneedling near me: 27,100 searches a month, difficulty 11, $2.62 per click.
- Lip filler near me: 22,200 searches a month, difficulty 8, $3.31 per click.
- CoolSculpting near me: 14,800 searches a month, difficulty 10, $4.12 per click.
- Plastic surgeon near me: 12,100 searches a month, difficulty 9, $3.88 per click.
- Chemical peel near me: 12,100 searches a month, difficulty 9, $2.55 per click.
- Hormone replacement therapy near me: 8,100 searches a month, difficulty 7, $7.90 per click.
The five checks that decide most of the outcome
From Outlier’s 40-point Med Spa Marketing Audit. Clicks are cheap in aesthetics, so the practices that win are the ones that convert and keep patients.
Review velocity
8 or more new Google reviews a month, every month, with a 4.8+ rating and every review answered.
One page per treatment
A dedicated page for each treatment you sell, with before-and-afters, a starting price, and an FAQ.
Booking in one step
A patient can pick a treatment and a time without calling, from the header and every treatment page.
Speed to lead
A human reply within five minutes in business hours, and an automated text within sixty seconds.
Recall by treatment
Automated rebooking: Botox at 12 weeks, filler at 9 to 12 months, laser series reminders.
Methodology
Volumes are average monthly US searches. Cost per click is the average advertisers paid for the exact term in Google Ads. Difficulty is Semrush’s 0 to 100 estimate of how hard it is to reach the top 10 organically. Pulled September 23, 2026; refreshed yearly.