Med spa marketing · Nationwide
Med spa marketing, built on what patients search.
Outlier is a marketing agency for med spas and aesthetic practices, based in Austin with an office in Santa Monica. Our 2026 Med Spa Search Demand study found “botox near me” draws 74,000 US searches a month. We run search, ads, video and booking for med spas and aesthetic clinics nationwide.
- 74,000
- monthly US searches for “botox near me”, at an SEO difficulty of just 12
- 368,000
- monthly searches for “dermatologist near me”, the largest local aesthetic search
- $19.72
- per click for “semaglutide near me”, the priciest med spa click on the board
The national med spa board
What patients search before they book
Pick a category. Each tile is one search across the US: how many people type it each month, what a click costs, and how hard it is to reach page one without paying for it. Your city is a share of these numbers.
"Botox near me" leads at 74,000 searches a month and a difficulty of 12. Lip filler, microneedling and chemical peels all sit at 11 or lower.
- US-wide“Botox near me”74,000 searches a month$6.95per click12Open door
- US-wide“Morpheus8”40,500 searches a month$1.43per click22Open door
- US-wide“Microneedling near me”27,100 searches a month$2.62per click11Open door
- US-wide“Lip filler near me”22,200 searches a month$3.31per click8Open door
- US-wide“Hydrafacial near me”22,200 searches a month$2.70per click20Open door
- US-wide“Chemical peel near me”12,100 searches a month$2.55per click9Open door
The priciest med spa clicks are here: laser hair removal at $13.93 and semaglutide at $19.72. CoolSculpting and hormone therapy sit at 10 and 7.
- US-wide“Laser hair removal near me”49,500 searches a month$13.93per click12Open door
- US-wide“IV therapy near me”49,500 searches a month$3.94per click21Open door
- US-wide“Weight loss clinic near me”22,200 searches a month$10.43per click36Contested
- US-wide“CoolSculpting near me”14,800 searches a month$4.12per click10Open door
- US-wide“Semaglutide near me”8,100 searches a month$19.72per click25Open door
- US-wide“Hormone replacement therapy near me”8,100 searches a month$7.90per click7Open door
"Dermatologist near me" is the largest local aesthetic search at 368,000 a month. "Med spa near me" sits at 45; "plastic surgeon near me" at 9.
- US-wide“Dermatologist near me”368,000 searches a month$3.32per click49Contested
- US-wide“Blepharoplasty”90,500 searches a month$2.06per click45Contested
- US-wide“Breast augmentation”60,500 searches a month$3.28per click54Contested
- US-wide“Rhinoplasty”60,500 searches a month$3.94per click69Fortress
- US-wide“Med spa near me”33,100 searches a month$3.70per click45Contested
- US-wide“Plastic surgeon near me”12,100 searches a month$3.88per click9Open door
Semrush US keyword database, pulled September 23, 2026. Difficulty is Semrush’s 0 to 100 score for reaching page one organically:Open door 30 or lower,Contested 31 to 55,Fortress over 55.
Open doors
Ten treatment searches you can rank for
Every search here sits at a difficulty of 22 or lower, against 45 for “med spa near me”. A page per treatment wins these; a single services page can’t.
Monthly US searches. Semrush US keyword database, pulled September 23, 2026; the same data as our 2026 Med Spa Search Demand study.
- Botox near meUS-wide74,000$6.95 a clickdifficulty 12
- Laser hair removal near meUS-wide49,500$13.93 a clickdifficulty 12
- IV therapy near meUS-wide49,500$3.94 a clickdifficulty 21
- Morpheus8US-wide40,500$1.43 a clickdifficulty 22
- Microneedling near meUS-wide27,100$2.62 a clickdifficulty 11
- Lip filler near meUS-wide22,200$3.31 a clickdifficulty 8
- Hydrafacial near meUS-wide22,200$2.70 a clickdifficulty 20
- CoolSculpting near meUS-wide14,800$4.12 a clickdifficulty 10
- Plastic surgeon near meUS-wide12,100$3.88 a clickdifficulty 9
- Chemical peel near meUS-wide12,100$2.55 a clickdifficulty 9
How we’d run a med spa
One play per treatment group
Patients search the treatment, not the spa. This is where we would start, read straight off the board.
Injectables and skin
The open door
“Botox near me” draws 74,000 searches a month at a difficulty of 12, and “lip filler near me” 22,200 at 8. One strong page per treatment wins these.
- A page per injectable, with the provider named and consented results
- The map pack and reviews for every location
- Booking on every treatment page
Laser and body
The priciest common click
“Laser hair removal near me” costs $13.93 a click, the most of any common med spa search, while “CoolSculpting near me” sits at a difficulty of 10. Rank these before you buy them.
- Laser and body-contouring pages before raising bids
- Paid search measured on booked consultations
Wellness
High intent, high cost
“Semaglutide near me” is the most expensive med spa click at $19.72, and “hormone replacement therapy near me” sits at a difficulty of 7.
- Wellness pages that name who prescribes
- Intake that answers within minutes
What we run for med spas
Everything that turns a search into a booked consultation
Treatment pages that rank
A page for every treatment worth winning, with FAQ schema so AI search can cite you.
Aesthetic SEO →Paid search by treatment
Campaigns for the treatments with the best margins, measured on booked consultations rather than clicks.
PPC for aesthetic practices →A site that books
Online booking, prices where you choose to show them, and before-and-after galleries that load fast on a phone.
Aesthetic web design →Provider video and social
Films of the people who treat patients, cut for the site, the map pack and short-form social.
Video production →Cosmetic dermatology, end to end
Injectables, lasers and skin treatments, and the pages that book them.
Cosmetic dermatology marketing →Social that brings patients
Treatment education and real results, with consent, on the channels your patients use.
Social media →Keep reading
By specialty, by state, and the national data
Questions med spas ask us
Med spa marketing, answered
See what a booked consultation should cost you
Twenty minutes, no deck. We read your site, ads and booking path the way a patient would and tell you the three things we would change first.
Not ready to talk? Grade your website free, in about a minute.