Med spa and aesthetic marketing · New York
“Dermatologist nyc” draws 12,100 searches a month and is one of the hardest to rank for. “Botox nyc” draws 4,400 at a difficulty of 28, and “morpheus8 nyc” 880 at 8. Outlier builds marketing for New York aesthetic practices around the searches they can actually win.
The New York aesthetics board
Pick a category. Each tile is one treatment in one place: how many people search it each month, what a click costs, and how hard it is to reach page one without paying for it.
Botox is the biggest treatment search in the city, at difficulty 28. Long Island is wide open.
Procedure searches beat "plastic surgeon nyc" on volume and are half as hard to rank for.
"Dermatologist nyc" is the largest aesthetic search in either state. The device and facial searches are where a practice can rank.
Implants carry the highest click in New York aesthetics; veneers are the open door.
"Med spa nyc" is contested at 58. Long Island is the easier front door.
Semrush US keyword database, pulled October 10, 2026. Difficulty is Semrush’s 0 to 100 score for reaching page one organically:Open door 30 or lower,Contested 31 to 55,Fortress over 55.
Open doors
Every search here sits at a difficulty of 25 or lower, against 52 for “plastic surgeon nyc”, 58 for “med spa nyc” and 67 for “dermatologist nyc”. Treatment pages win them; a homepage can’t.
Monthly US searches, Semrush, October 2026. Where Semrush had no bid data for a search, the cost per click shows as no bid data.
The rules that shape New York aesthetics
In New York the rules come from medical, nursing and corporate law, plus federal rules on reviews. We build around them; your counsel has the final word.
N.Y. Educ. Law §§ 6521, 6902Practice of medicine and nursing
Botox and fillers are medical procedures in New York. Physicians, nurse practitioners and physician assistants can inject; registered nurses inject on a prescriber’s patient-specific order; estheticians can’t. Treatment pages should say who treats the patient.
N.Y. Bus. Corp. Law art. 15; LLC Law art. 12Corporate practice of medicine
Only licensed professionals can own a New York medical practice, typically as a professional corporation or PLLC. A management company can handle marketing and operations under contract.
16 C.F.R. Part 465In force October 21, 2024
The FTC’s rule bans fake reviews, paying for reviews that must be positive, and suppressing negative ones, with civil penalties per violation. Ask every patient for a review, and never filter who gets asked.
Summaries for marketing planning, not legal advice. Sources: the New York Education Law, Business Corporation Law and Limited Liability Company Law, and the FTC’s Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, checked October 2026.
How we’d run New York
Surgery in the city, injectables and skin in the city, and Long Island: three different markets, read straight off the board.
New York City
“Plastic surgeon nyc” sits at a difficulty of 52. The procedures don’t: “rhinoplasty nyc” draws 2,400 searches at 27, “breast augmentation nyc” 1,900 at 24, “facelift nyc” 1,600 at 28 and “deep plane facelift nyc” 590 at 10.
New York City
“Dermatologist nyc” draws 12,100 searches at a difficulty of 67. The treatments are the way in: “botox nyc” 4,400 at 28, “laser hair removal nyc” 3,600 at 21, “hydrafacial nyc” 1,900 at 15 and “morpheus8 nyc” 880 at 8.
Nassau and Suffolk
“Botox long island” draws 1,000 searches at a difficulty of 13, and “med spa long island” sits at 39, against 58 for “med spa nyc”. The easier front door for practices east of the city.
What we run for New York practices
A page for every treatment and neighborhood worth winning, with FAQ schema so AI search can cite you.
Aesthetic SEO →Campaigns for the treatments with the best margins, measured on booked consultations rather than clicks.
PPC for aesthetic practices →Online booking, prices where you choose to show them, and before-and-after galleries that load fast on a phone.
Aesthetic web design →Films of the people who treat patients, cut for the site, the map pack and short-form social.
Video production →Injectables, lasers and skin treatments, from the treatment library to the consult.
Cosmetic dermatology marketing →Press and on-camera features that make a practice the name New Yorkers already know.
Public relations →Proof in aesthetics
Dr. Jason Emer’s practice. Outlier rebuilt the website, moved every page without losing its address, and runs the engine that turns each video into pages that rank.
Read the EMER MED case study →Keep reading
Questions New York practices ask us
Twenty minutes, no deck. We read your site, ads and booking path the way a patient would and tell you the three things we would change first.
Not ready to talk? Grade your website free, in about a minute.